Gaurav Jyoti Borah is the founder of Novel Tea, a premium tea brand rooted in the rich heritage of Assam. Founded in 2022, Novel Tea reflects his vision to present Assam’s exceptional teas through a contemporary lens, while preserving the authenticity and character of their origin.
With a deep appreciation for craftsmanship, provenance, and refined experiences, Gaurav continues to shape Novel Tea with a focus on quality and purposeful storytelling. His ambition is to create a distinctive expression of Assam—one that resonates with discerning tea lovers in India and around the world.
Rooted in Assam. Crafted for the world.
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