Your Favorite Beverage
8 billion people and divided into three major types. People who like Coffee, people who like Tea and the people who like both. The 4th type you are thinking about must belong to a different planet. Haha !
Everyone wants a fresh start to their day and nothing can take the place of a cup of tea or coffee in that case. But wait! Coffee or Tea ?
Today, let’s talk about India only. From a recent survey conducted by our team, it is found that there are many factors that playing major role in choosing between these two beverages. From place to place people prefer different tastes.
According to a huge number of our sample, the frequency of consumption also plays a role. People can drink up to 10 cups of tea in a single day but the same person can’t do the same with coffee. Moreover, more than 70% people don’t make coffee on their own. They usually go to restaurants or coffee shops for a cup of coffee. On the other hand, most of the people make tea at their home whether it is a Red Tea, Milk Tea or a cup of Masala Tea.
Again, Tea is found easily and also costs lesser than coffee. In India there are more places that produce tea than places that produce coffee. Tea has more than 80% market share in the North, East, and West region of India. Assam is a global player in terms of Tea production. Kerala, West Bengal, Sikkim, Nagaland and some other places also contribute to India’s tea market. Market of coffee is bigger in Urban areas than that in rural areas in India. On the other hand Tea market, is bigger in rural areas and basically, 73% of India is rural.
Health is also a prime factor. I am not going to educate you with health benefits of Coffee and Tea but will help you understand the consumer behavior in this particular point. People who are conscious about body fats, diabetes and all are inclined towards green tea. They choose only green tea for a better health and never think about another option.
Similarly, people believe that by consuming Masala Tea, they can really pump up their immunity and strength. Though Coffee also give some really good health benefits, most of the Indians believe that Tea performs better in terms of health benefits and studies also can’t deny that.
Novel Tea offers fresh Tea From Assam with different flavors and taste which are available at https://noveltea.in/shop/
References- R&D team of Novel Tea and http://wikipedia.com
Tea for sure..
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